What is Shop Thru The Heart?

Shop Thru The Heart is your internet shopping mall. The Mall is a simple and automatic way for you to support your favorite charitable organization every time you shop, at no cost to you. When you Shop Thru The Heart you’ll find the exact same low prices, vast selection and convenient shopping experience with the added bonus that we will donate a portion of the purchase price to your favorite registered non-profit organization.

What can I purchase on the Shop Thru The Heart Mall?

Nearly everything! Our merchants include retail stores, office supplies, computers, phone services, travel, flights, hotel, car rentals, books, gifts, flowers, furniture, household items. Use your Shop Thru The Heart Mall for purchases at Work or at Home.

How do I Shop Thru The Heart?

Simply go to www.ShopThruTheHeart.com from the web browser on your computer or mobile device. You may also want to add a bookmark to this Mall to make it even easier to return and shop every time. Making Your shopping visits Fast and Easy instructions are described at Bottom of this page.

Can I use my existing store accounts when I Shop Thru The Heart?

Yes, after you log in to shop at the Shop Thru The Heart Mall you can use your existing accounts at  Macy’s, Bass Pro Shop, Barnes & Noble and many other stores.

Does it cost any more to Shop Thru The Heart?

No – there are no costs or fees to use the Shop Thru The Heart program.  You will always receive the same low internet shopping prices you are accustomed to.

Do I have to click on Shop Thru The Heart every time I make a purchase?

Yes. To have a portion of your purchase donated, you must reach the merchant’s site by clicking your Shop Thru The Heart link. Making Your shopping visits Fast and Easy instructions are described at Bottom of this page.

Why should I register and log in at the Shop Thru The Heart Mall?

By registering your account one time we will know which charity you have chosen for us to support with donations from your purchases.

I’ve registered.  Do I need to log out after a session?

If you are working from your own secure computer, staying logged in will give you quick access to your Shop Thru The Heart Mall and ensure that your purchases are credited to your cause of choice.

What charities can I choose from?

You can choose from the eligible 501(c)(3) charities or causes that have registered to be part of our program.

You Do not have to support a charity or cause to use our program and you will still get the value of safe, easy and best pricing our Brands offer everyday.  If you do not choose a specific charity your purchases will be are automatically assigned to support Shop Thru The Heart.

How do I select a charitable organization to support?

On your first visit to www.ShopThruTheHeart.com you will need to register and select your charitable organization before you begin shopping. We will remember your selection, and then every eligible purchase you make using the Shop Thru The Heart program will result in a donation from us to your cause of choice.

What if my favorite charity is not registered to participate in Shop Thru The Heart Program or becomes ineligible?

If an organization does not register to participate or becomes ineligible, you will have a chance to select a different organization or we will redistribute donations earned among other organizations eligible to receive donations.

What types of causes are supported by the Shop Thru The Heart Program?

We support nonprofits, schools, colleges, military & veterans causes, animal rescue groups, medical support groups and more.

Can I Shop Thru The Heart with out Registering or Logging In?

Yes you can go direct to www.shopthrutheheart.com select SHOP button which takes you direct to Mall.  Save the mall to your Favorites or Bookmarks for future use. When you shop direct this way without registration or log in  your purchases will support the Shop Thru The Heart Program.

I represent a charitable organization, how can I learn more about registering my organization for the Shop Thru The Heart Program?

Go to www.shopthrutheheart.com and click on Corporate-Association-NPO Program to learn how to register your organization to receive donations.

Do you charge organizations or supporters to participate?

No. We do not charge for this program.

If you don’t charge, where do you get your operational funding?

We receive our compensation from the Mall Merchants based on the volume of customers we drive to their sites.

How often are donations paid to my cause?

Shop Thru The Heart make donation to causes quarterly or annually. Payments are made approximately 90 days after a transaction occurs. This period allows merchants time to credit returns and pay Shop Thru The Heart. For more information on our payment policy, see our Terms of Service.

When I Shop Thru The Heart, am I purchasing from you or the merchant?

You are purchasing from the merchant. When you click on your Shop Thru The Heart link, a code is passed along to the merchant that tells them you came from Shop Thru The Heart. Once you arrive at their site, shop as you normally do. Your earned donations will be automatically credited to your cause.

Can I receive a tax deduction for amounts donated based on my purchases using Shop Thru The Heart?

Donations are made by Shop Thru The Heart and are not tax deductible by you.

I’m having trouble with an order I placed. What should I do?

When you Shop Thru The Heart, your shopping is done on the merchant’s site. If you’re having problems with an order, you will need to contact the merchant directly. We suggest saving all confirmations you receive from the merchant in case there is ever an issue on their end.

Do you share my information with the merchants I visit?

No. When you click through to a merchant site, all we pass along to them is a code. When you make a purchase, they report back to us with that code, allowing us to match our donation to your account and charity of choice.

I already receive emails from some of your merchants. If I click on a coupon in one of their emails, can you still donate to my cause?

To be sure that your purchase will count for a donation from us, you should first click on your Shop Thru The Heart  link and then click to the merchant’s site. In most cases you will find the very same coupons, special offers & promo codes available on the merchant’s site.

Will I receive emails from you?

If you are registered, we will occasionally send you information on special offers — generally deals that provide a particularly high donation to your cause or save you money. You can opt out of these emails at any time by clicking the opt-out link in the email.

Can I change my email address, password, preferences, and cause?

Yes, you may manage your account by clicking on the “My Profile” link listed at the top right of the page. Your email address may not be changed. As an alternative, a new account may be created using your new email address with no impact to donations for previous purchases. Please use the Contact Us page to request removal of your old email address.

How do I make my shopping visits Fast and Easy?

Instructions for adding the Heart button to your Favorites Bar or Home Screen on all your phones, tablets and computers.

Add the heart to your Favorites Bar

  1. Click the Shop Now button below to visit the shopping page.
  2. Click the Bookmark this page button, top left corner of the shopping page.
  3. Save in Favorites Bar, Bookmarks Bar, or Bookmarks Toolbar. (The name varies by browser version.)
Add the heart shortcut to your desktop

Click the Shop Now button below to visit the shopping page, then…

  1. Click the Chrome menu tool.
  2. Select More Tools.
  3. Select Add to desktop.


  1. From the menu select Open with Internet Explorer.
  2. Follow the steps below for Internet Explorer.

Internet Explorer:

  1. Right click on any open white space on the page and choose Create Shortcut.

Firefox and Safari:

  1. Resize the browser window so that the browser and desktop are both visible.
  2. Drag the website lock icon, visible to the left of the address bar, and drop it on the computer desktop.

Add the heart button to your Phone or Tablet Home Screen

  1. Tap the Shop Now button below to visit the shopping page.
  2. Tap the Menu icon (Android phone/tablet) or Upload/Share button (Apple phone/tablet)
  3. Select Add to Home Screen.

For more information on how our Shop Thru The Heart Program can benefit your Corporation, Organization or Cause:  Visit our website: www.shopthrutheheart.com  or  Corporate-Association-NPO Program        Be A Part Of  Changing How America Gives