Privacy Notice for the Shop Thru The Heart Program appreciates your trust that we will handle information about you carefully and sensibly. This notice describes our privacy policy. By visiting you are accepting the practices described in this Privacy Notice.

What Personal Customer Information Does Shop Thru The Heart gather?

Information You Give Us: When you register to Shop Thru The Heart, we receive and store only the information you enter; (1) Your Name, (2) Your email Address, and (3) Your Charity of Choice.

Your e-mail address is used to identify your purchases that will result in donations to your selected charity or cause.You may also receive e-mail notifications to update you on our services and promotions that you may have interest in to further support your chosen cause. If you wish to stop receiving emails from Shop Thru The Heart, you can unsubscribe at any time.

Does Shop Thru The Heart Share Your Information?

Information about our shoppers is confidential, and we are not in the business of sharing or selling it to others. We share customer information only as described below and with subsidiaries or licensees of the Shop Thru The Heart Program that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

How Do We Share Information we collect?

Shop Thru The Heart does not sell, distribute or disclose your personally identifiable information to third parties without your consent except in the limited circumstances expressly identified below (such as when legally required). We may share your personally identifiable information with Causes and our business associates if you have registered. However, you understand that we cannot retrieve your information from third parties that have already received it.

In addition, we may share your personally identifiable information with subcontractors, affiliates and other businesses that we employ to perform functions on our behalf. For example, we may employ third parties to send email campaigns, analyze data, provide marketing assistance, or provide customer service. These entities have access to your information only for the purposes of performing the functions for which we have engaged them. If such entities have access to your personally identifiable information, their agreements with us require them to keep your information confidential. We may also disclose your personally identifiable information to comply with legal requirements or process, or where necessary to prevent or investigate fraud, to protect the safety of an individual, or to permit us to exercise our legal rights or enforce the terms of our Software License, Terms of Service or this Privacy Policy.

Lastly, if we are acquired or merged with a third party entity, or in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, we reserve the right, in any of these circumstances, to disclose, transfer and/or assign the information we have collected as part of such merger, acquisition, sale, or other change of control.

What About Cookies?

We set cookies to store your e-mail address and your favorite Cause so that you don’t have to enter this information every time you visit our Site. Because cookies allow you to take advantage of some of Shop Thru The Heart’s essential features, we recommend that you leave them turned on. Cookies transmit information to us to let us know when you visit the website of a Merchant and when you make a purchase from that Merchant to help us ensure the Cause that you have chosen receives the applicable donation for your purchase.

How Secure Is Information About You?

We do not collect any information from you that requires security. However when you shop on your selected Merchant’s Site you will be doing so under their individual privacy and security policy.

Conditions of Use, Notices, and Revisions:

If you choose to visit, your visit and any dispute over privacy is subject to this Notice and our Terms of Service including limitations on damages, resolution of disputes, and application of the law of the state of North Carolina

If you have any concern about privacy at, please contact us with your questions or comments.

Our business changes constantly, and our Privacy Notice and Terms of Use will change also. We may e-mail periodic reminders of our notices and conditions, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the express consent of affected customers.

Information from Other Sources

Examples of information we receive from other sources include Merchant reports listing your purchases that are eligible for donations to your charity of choice.

Accessing your account Information:

You can access your account by visiting and clicking on your account button at the top of the page. Here you can view or change your email address and/or charity selection.

Third Parties:

This Privacy Policy applies only to information gathered by Shop Thru The Heart. Some of our business associates (e.g., advertisers, affiliate networks, and analytics services) also serve cookies, web beacons and similar technologies through our Services. All data collected by such business associates using these tracking technologies is anonymous and is not linked to your personally identifiable information. This data may be used to determine site usage, target advertisements, analyze whether advertising resulted in sales, clicks, or other activity and for other purposes. These business partners include but are not limited to Google, Linkshare, Commission Junction, PepperJam, Appnexus, TheTradeDesk, CPX, Yahoo, Gigya, Impact Radius, and Didit. To learn more about how these companies use such data, please visit and check their respective privacy policies.

When you visit one of our Merchants or Causes, or click through any link from our Site, you are leaving our Site. These third parties may use cookies and tracking technologies on their site for purposes that include identifying you as a user from in order to pay the commission on your purchase. (These commissions are the source of the donations we make on your behalf.) Many Merchants also use a third-party “affiliate network” to do this on their behalf. Please note that any information you provide to them or that is collected about you while visiting their websites is governed by their respective privacy policies.

The Services also contain links to other websites that are not owned or controlled by us. Of course, we are not responsible for the content or privacy practices of such websites.


Shop Thru The Heart is not directed at children under the age of 13 and does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that the Site has collected the personally-identifiable information of a child under the age of 13, please contact us on our website:


We may store your information for as long as need for the purposes indicated in this privacy policy, and that may be indefinitely. We store such information in the United States, typically within a cloud server infrastructure provided by Google, or a similar third party provider.

For more information on how our Shop Thru The Heart Program can benefit your Corporation, Organization or Cause: Visit our website:  “Corporate-Association-NPO Program” and  Be A Part Of  Changing How America Gives